Welcome Bailey Consulting Group Web Marketing Blog
Is your business positioned to take advantage of the right tools to be successful online? Business today faces a global market and to stay competitive, your business has to stay in pace with the competition and with your client's needs.
Client: Non-Profit Organization that helps uniting men, women and children of all ages, races, faiths, backgrounds, abilities and income levels. Objective: Sell tickets to raffle a home in Port St. Lucie, Florida built by Homecrete Homes Inc., whose goal is to fill the growing demand for sustainable, safe and energy-efficient housing in the Port St. Lucie/Treasure Coast of Florida and Bakersfield/Central Valley of California. Goal: Sell over 40,000 tickets at $10 a ticket through direct sales, radio and television ads, internet marketing, etc. Tickets will be sold starting October 15, 2007 and will go until March 20, 2008. Strategy for Online Sales: Utilizing the latest techniques for online marketing, generate traffic and sales to their website. Bailey Consulting Group was tasked to implement online marketing strategies such as Press Releases, Blog and Forum posts, Email Marketing, Pay-Per-Click (PPC), link exchange, banner exchange and more. A domain called “DreamHomeContest.com” was created to re-direct traffic to the client.
Results: Initially, the Press Releases (PRWeb) seemed to drive the most traffic in a short period of time together with the blogs and forums posting and even videos. Eventually, PPC was implemented and other link and banner exchanges. Traffic seemed to drop off after that. Read the rest of this entry »
(I really enjoyed several articles about truth in advertising with products in the marketplace. Check out this site and find several articles that you may enjoy. I know I did. Keep up the good work Mike!) - J. Bailey
by: Mike Adams
The FDA has now approved a patch for depression. Slap one of these patches on your skin, and a slow dose of mind-altering drugs is slowly absorbed into your blood. This approval, of course, comes from the same federal agency that claims skin care and cosmetic products containing toxic chemicals aren’t dangerous because the skin doesn’t actually absorb anything.
Like most drugs, the approval of this patch for depression is based on the absolutely loony (and scientifically dishonest) idea that depression is caused by a lack of synthetic chemicals circulating in the brain. All disease is just a matter of chemical deficiency, according to Big Pharma and the FDA. And if all Americans just had all the right chemicals pumped into their bodies (at several thousand dollars a month in prescription drug costs, by the way), we’d all be healthy and pain free!
The side effects of this drug, of course, are only found in the small print. These include high blood pressure if you happen to eat anything containing tyramine, a dietary compound that is incompatible with most depression drugs. Those foods include cheese and smoked meats. Giving up cheese depresses a lot of people all by itself, thereby creating demand for even more depression drugs. Clever gimmick, eh?
I am always intrigued at how far do people go in advertising to promote a brand. Let’s give these German’s a hand with this ad.
Online marketing houses need professionals with CISSP and other certificates like VCP-310.To get good response you need latest knowledge and service tools like 220-602 as well as 350-001.The 70-272 certified is necessary to handle different problems in network. Marketing companies hire 642-901 certified and 642-523 professionals to carry out their task in a professional manner.
Organic marketing versus pay per clicks is the new debate amongst online marketers. Search engines are making a nice profit on pay per click campaigns, but do they really give the best results? Many think they do not. Bailey Consulting Group is a true believer in organic marketing via search engine optimization.
Wikipedia gives us the best definition:
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.
Many affiliate programs work, many pay per clicks work, but they can easily become expensive. BCG suggests to clients to first explore all organic options of getting your page ranked high. Professional analysis of your website may review opportunities for keyword use. How people search for your website and how they find your competitors can tell you so much! Let BCG analyze your site and expose its most organic potential.
Cooperative marketing is not a new concept! Coop marketing is a proven method of getting more results for less, or shared, investment. For years, companies have partnered with their vendors to promote special products, offer coupons, and other cross marketing options. I would like to introduce you to the idea of cooperative online marketing. This is an opportunity to share costs with another party or organization, while reaping all the benefits. Most companies enjoy having a website of their own but cannot afford to market it in a way that provides an adequate return of investment. And lets face it, a website without great marketing is only as good as a great sign out in the middle of a cow pasture!
Let me give you some examples of great marriages for cooperative online marketing:
-wedding consultant services / cake designer
-automobile repair / auto parts store
-golf accessories / golf lessons
If you are interested in participating in cooperative advertising online, Bailey Consulting Group can help. If you have a possible partner, we can make the final arrangements. If you need a partner, we can find one for you. It is truly a great way to get your business out to a “global” audience at a “local” price.
Have you ever joined a network marketing company before and find out that there are thousands of people in the network trying to sell what you sell? Each person buys into the network and becomes an independent distributor of that company’s product. Each person is given the opportunity to purchase the products at wholesale and sell them at retail allowing them to earn commissions plus profit. To each individual, sales may not be too good, everything is really based on how good you are with networking. You keep telling yourself that if you only find 3 or 5 people to do what you do, you’ll be set.
This is what these companies want you to do and recruiting is key for their success. Read the rest of this entry »
Here is a great collection of funny ads that will make you want to come back for more.
In recent times more students are taking internet security training programs and network plus certificates due to their high demand in industry. There are different institutes providing mcsa boot camp and mcse boot camp to students and young professionals. The ccna certification along with comptia a+ helps individuals to get high paid jobs in the field of internet marketing.
Do you really know what it cost and takes to launch a successful web project these days? It varies, really, on who you talk to or where you go to. So many options are available today that newcomers are easily off trying to build their own site using the typical web templates or build-your-own-website applications from their host provider.
Does it do the job? It could be enough if you really are not too concerned about first impressions. I mean, seriously, would you try to build your own home or have a builder do it? Would you let your 15 year old niece or nephew pick out your next store location, design it, stock it and open it to the public? Read the rest of this entry »
3M’s Money, Message and Manpower. A well done website can get you all three.
A website for a political candidate is different in many ways. Most specifically, it is different because the product you’re selling is YOU! Designing a website can be the most frustrating part of setting up a campaign. Why? Because most campaigns don’t have a person on staff with the technical expertise to do a professional job in house.
Money: Candidates need their supporters money to come in to get their message out. Fund raising can be done online! First thing we help the candidate do is set up a page that can collect credit card contributions from supporters.
Message: Bailey Consulting Group has a team of experienced political campaigners that can assure the candidate’s brand and specific message is communicated in a consistent manner.
Manpower: We create forms that allow people to sign up to volunteer or let you know which issues are important to them. Manage emails to make it easy to track site visitors and create email campaigns. This can keep track of who and how people want to volunteer or contribute. Send blast emails or update your supporters with your schedule of events or newsletters.
In an effort to offer confidentiality to our political clients, we do not present a portfolio of work in this category.
Bailey Consulting Group can help make your election day a victory day!
